Description
Used cars don’t just come with mileage. They come with stories.
For Love & Friendship Day in Colombia, Vardí Autos Usados celebrated all the things cars have witnessed throughout their lives: first dates, friendships, romances, breakups, and maybe a few moments better left unexplained.
Through a series of static pieces and a playful audiovisual film, we turned familiar signs of love and friendship inside cars into stories with a humorous, slightly provocative twist.
Because if used cars could talk, they’d probably have a lot to tell.
And at Vardí Autos Usados, every car comes with stories from the past — and plenty of room for new ones.
This professional campaign titled 'IF CARS COULD TALK / Vardí Autos Usados' was published in Colombia in September, 2026. It was created for the brand: Vardí Autos Usados, by ad agency: DENICOLÁS. This Digital medium campaign is related to the Automotive and Personal Transportation industry and contains 3 media assets. It was submitted about 18 hours ago by Colectivo Creativo: DENICOLÁS.
Credits
Advertising Agency: DENICOLÁS
Client: Vardí Autos Usados
VPO: David Nicolás
CCO: Duván Villegas
Creative Director: Esteban Rios
Art Director: Luis Márquez, Duván Villegas
Copywriter: Vanessa García, Esteban Rios
Brand Director: Esteban Viegas
Brand Executive: Andrés Cadena
