IdeaSoft's Lost Wallets

Agency: Gagarin Istanbul


We prepared a guerrilla marketing campaign to find potential customers for IdeaSoft, Turkey's largest e-commerce software company: We left wallets on the streets of the city to help the brand communicate the message 'IDEASOFT MAKES YOU MONEY' to its target audience in a surprising way.In the Guerrilla Marketing project we prepared on the cliché of finding a wallet on the ground, there was a business card inside the wallets. On these business cards: 'You can take it home, but if you want the wallet to be filled with money, we are waiting for you to for e-commerce opportunities. 'TO WIN TOGETHER' was written. The wallet met its target audience in different parts of the city and introduced IdeaSoft in a surprising way.

This professional campaign titled 'IdeaSoft's Lost Wallets' was published in Turkey in August, 2023. It was created for the brand: IdeaSoft, by ad agency: Gagarin Istanbul. This Experiential medium campaign is related to the Other industry and contains 1 media asset. It was submitted 8 months ago.


Advertising Agency: Gagarin İstanbul
Creative Director: Utku Yasavul
Art Director: Ebru Göksu
Copywriter: Ayşen Yıldız


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.