Description
We prepared a guerrilla marketing campaign to find potential customers for IdeaSoft, Turkey's largest e-commerce software company: We left wallets on the streets of the city to help the brand communicate the message 'IDEASOFT MAKES YOU MONEY' to its target audience in a surprising way.In the Guerrilla Marketing project we prepared on the cliché of finding a wallet on the ground, there was a business card inside the wallets. On these business cards: 'You can take it home, but if you want the wallet to be filled with money, we are waiting for you to ideasoft.com.tr for e-commerce opportunities. 'TO WIN TOGETHER' was written. The wallet met its target audience in different parts of the city and introduced IdeaSoft in a surprising way.
This professional campaign titled 'IdeaSoft's Lost Wallets' was published in Turkey in August, 2023. It was created for the brand: IdeaSoft, by ad agency: Gagarin Istanbul. This Experiential medium campaign is related to the Other industry and contains 1 media asset. It was submitted 9 months ago.
Credits
Advertising Agency: Gagarin İstanbul
Creative Director: Utku Yasavul
Art Director: Ebru Göksu
Copywriter: Ayşen Yıldız
