The TVC showcases how the product's sweet taste can get one in touch with his most sensitive side and remind him of how sweet love can be. The song is a cover version of a classing Lacta ad song from the 1990's, with the title "The Sweetest Part of my life", building upon Lacta's slogan, comparing its sweet taste to the sweetness of love.
This professional campaign titled 'I'm Sorry' was published in Greece in November, 2010. It was created for the brand: Lacta, by ad agency: Ogilvy. This Film medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted almost 12 years ago.
Advertising Agency: OgilvyOne Athens, Greece
Creative Director: Panos Sambrakos
Copywriter: Konstantina Chatzaki
Account Director: Annita Galanopoulou