Red Riding

I'm My Fairytale


Red Riding (RR), is the only Indian fashion brand exclusively dedicated to scarves and stoles.
In the Indian scenario, where scarves are yet to be perceived as an essential fashion accessory by the majority of urban Indian woman, the film is an effort to visually show scarves have become an extension of panache, elegance and free spirit of women who have been dawning it for centuries across all cultures and artists' imaginations. After all, every woman is her own fairytale!

This professional campaign titled 'I'm My Fairytale' was published in India in March, 2018. It was created for the brand: Red Riding, . This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted about 6 years ago.


Creative Directors / Copywriters / Directors / Editors: Ranadeep Bhattacharyya, Judhajit Bagchi

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