Description
IKEA celebrates The Global Recycling Day and is going all-in for a more sustainable future.
Avoiding waste and using resources efficiently is part of the IKEA way of working. It’s about getting creative with materials and to see solutions where most see waste. With the ambition to find methods to create more sustainable interior design, one of our product development teams asked themselves a question: “Would it be possible to use recycled waste instead of new materials, in our kitchen range?” That’s how KUNGSBACKA was born.
This professional campaign titled 'Bottle' was published in Sweden in March, 2018. It was created for the brand: IKEA, by ad agency: Acne. This Print medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted almost 5 years ago.
Credits
Advertising Agency: Acne / IKEA Creative Hub, Stockholm, Sweden
