Description
Inspired by Mike Tyson and his life story, this film explores what his legendary coach, Cus D’amato, taught him about fear. Through a hypnotherapy session, we enter the mind of a 19-year-old Mike where we catch a glimpse of his heart-rending childhood and grasp an understanding of what ultimately drives him to win — fear. Mike’s whole life has been driven by fear as well as grief. Turning fear into fire makes him victorious and the savage he is. This film is quintessentially a tribute to Mike, one of the greatest boxers that ever lived and a celebration of Cus D’amato’s spirit.
This professional campaign titled 'I'm a God' was published in United States in November, 2024. It was created for the brand: adidas, by ad agency: ArtCenter College of Design. This Film medium campaign is related to the Media, Sports, and Sportswear industries and contains 1 media asset. It was submitted 21 days ago.
Credits
Director – Anne & Rudy Gold
Copywriter – Anne & Rudy Gold
Director of Photography – Walter Diaz
1st AD – Ryan Minford
1st AC – Juan Chavez
Gaffer – Emmett Sutherland
Grip – Zack Stephen
DIT – May He & Mimi Luo
Casting Director – Megan Webster
Editor – Addie Liang
Colorist – Mimi Luo
Sound Design and Mixing – Xiao Hou and Cindy Takehara
Sound Recordist – Paul Mason
Make-up Artist – Eiko Watanabe
BTS – John Moreno
CAST:
Mike Tyson – Grant Hall
Young Mike – Gabriel Haynes
Hypnotherapist – Siri Olsen
Cus D'amato – Clive McPherson
Mike's Mom – Krystle Connor
Boyfriend – Mark Anthony
Indian War Dancer – Emmanuel Salgado
Bullies – Shea Boatswain, Ramy Souleman, Devon Weetly
Mike's Crew – LaurenTony Hubbard, Richard Fullman, Arthur Joseph, Lawrence Carter, James E Wynn, Trevon Rubbins, Tony Bracy, Jeffrey Helligar
Art by Joanna Renaud
Special thanks to Stephen Reedy, Andrew Harlow, Abraham Torres, Howard Heard, Zak Marx, atlas Orion, Lu Han and SuQin Han.
