ADVERTISING

The Kid's Cancer Project

I Don't Want to Be An Angel

Agency: Saatchi & Saatchi

Description

Sick kids are often portrayed as little angels. But kids suffering with cancer don’t want to be angels. They don’t want halos or wings. They want to live. So to pay tribute to the defiant spirit of these children and young adolescents with cancer, The Kids Cancer Project has launched ‘I Don’t Want To Be An Angel’, a campaign to rally Australians to get behind the urgent need to find better ways of treating the disease.

This professional campaign titled 'I Don't Want to Be An Angel' was published in Australia in September, 2019. It was created for the brand: The Kid's Cancer Project, by ad agency: Saatchi & Saatchi. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted almost 3 years ago.

Credits

Advertising Agency: Saatchi & Saatchi, Sydney, Australia, Sydney, Australia
Production Company: Playtime
Director: Stef Smith
Account Executive: Jamie Fairfield
Group Account Director: Libby Weston-Webb
Planning Director: Peter Pippen
Head Of Broadcast: Renata Barbosa
Creative Director: Piero Ruzzene
Creative Director: Flavio Fonseca
Executive Creative Director: Rebecca Carrasco
Chief Creative Officer: Mike Spirkovski

QNB Finansbank
El Batal Group

ADVERTISING

iStock Essentials

Asian mother working with her ch...

Artist: Vanessa Nunes

iStock Signature

Yes I can actually feed myself t...

Artist: 1shot Production

iStock Signature

Young boy arriving to embrace mo...

Artist: FG Trade

iStock Essentials

Little happy boy in fun old pilo...

Artist: Vadim_Key

iStock Signature

Daughter arrives when mother's w...

Artist: FG Trade

iStock Essentials

Funny little child girl wear med...

Artist: fizkes

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.