The Kid's Cancer Project

I Don't Want to Be An Angel

Agency: Saatchi & Saatchi


Sick kids are often portrayed as little angels. But kids suffering with cancer don’t want to be angels. They don’t want halos or wings. They want to live. So to pay tribute to the defiant spirit of these children and young adolescents with cancer, The Kids Cancer Project has launched ‘I Don’t Want To Be An Angel’, a campaign to rally Australians to get behind the urgent need to find better ways of treating the disease.

This professional campaign titled 'I Don't Want to Be An Angel' was published in Australia in September, 2019. It was created for the brand: The Kid's Cancer Project, by ad agency: Saatchi & Saatchi. This Integrated medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted almost 5 years ago.


Advertising Agency: Saatchi & Saatchi, Sydney, Australia, Sydney, Australia
Production Company: Playtime
Director: Stef Smith
Account Executive: Jamie Fairfield
Group Account Director: Libby Weston-Webb
Planning Director: Peter Pippen
Head Of Broadcast: Renata Barbosa
Creative Director: Piero Ruzzene
Creative Director: Flavio Fonseca
Executive Creative Director: Rebecca Carrasco
Chief Creative Officer: Mike Spirkovski

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