To raise awareness about the shortage of books accessible to people who have lost their sight.

This professional campaign titled 'I’d Miss' was published in United Kingdom in March, 2011. It was created for the brand: The Royal National Institute of Blind, by ad agency: St Luke’s. This Digital medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 13 years ago.


Advertising Agency: St Luke's, USA
Creative Directors: Al Young, Julian Vizard
Copywriter: Ed Redgrave
Art director: Dave Wigglesworth
Planner: Dan Hulse
Account Director: Daniella Rote
Production Company: MPC Creative
Director: Jake Mengers
Editor: Saam / Work Post
Post-production: MPC
Music production / track: Simon Bass @ Pure Soho
Audio post-production: Zach @ Pure Soho
Voice Over: Lindsay Duncan


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