Description
“Hydration breaks or ad breaks?” - a new frustration for football fans watching from home, trapped in an endless barrage of back-to-back commercials. La Vie, Vietnam’s leading water brand, turns hydration breaks back into what they were meant for: actual hydration.
Rather than buying another TV spot during the breaks, La Vie redirects its ad spend to reward fans with real money for drinking it, cooling the debate while playfully turning fans into the brand’s most authentic ads.
With "Hydration breaks the ads", fans stand a chance to win money rewards simply by posting themselves drinking La Vie at home during the breaks.
In a changing world of football, some things should remain simple for fans to enjoy the pure game. Simply as a hydration break is, first and foremost, a moment to hydrate.
This professional campaign titled 'Hydration Breaks The Ads' was published in Vietnam in July, 2026. It was created for the brands: La Vie and Nestlé, by ad agency: Ogilvy Vietnam. This Content, Design, and Digital media campaign is related to the Drinks (Non Alcoholic) industry and contains 2 media assets. It was submitted 1 day ago.
Credits
Client: Nestlé La Vie Vietnam
Agency: Ogilvy Vietnam
Account: Hoang Anh, Dung Dao, Canh Nguyen
Creative: Hai Linh, Thuy Quan, Thinh Nguyen, Thanh Lan, Hoang Anh, Quang Tam, Thy Nguyen
