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Talent Pharma

Eyes don’t lie they trust Talent’s structure.

Agency: Marklinica

Description

What if clarity meant more than seeing it meant believing?
Marklinica recharged Talent Pharma’s eye-care portfolio by turning a product catalogue into a visual manifesto of trust, precision, and human clarity.

The challenge:
To elevate a full spectrum of ophthalmic solutions spanning hydration, allergy relief, and dry-eye therapy into a cohesive brand narrative without compromising the clinical integrity professionals rely on.

The solution:
Every page was composed with intent: clean modular grids, muted backdrops that amplify product detail, and precise accent swatches that differentiate indications at a glance. Imagery honours both form and function; icons replace jargon with clarity, while serialization supports legibility for pharmacists and physicians alike.

Art direction:
Designed like lab reports made for life, each drop, bottle, and carton was treated as a symbol of visual order. Lighting stays crisp; finishes remain matte; compositions feel studied not styled.

From dosage tables to family overviews, Marklinica delivered a catalogue where every page does more than inform
it makes knowledge visible, trust tangible, and eye-care legible.

This professional campaign titled 'Eyes don’t lie they trust Talent’s structure.' was published in Egypt in February, 2025. It was created for the brand: Talent Pharma, by ad agency: Marklinica. This Content, Design, and Digital media campaign is related to the Health and Pharmaceutical industries and contains 8 media assets. It was submitted 26 days ago by CEO : Rana Mohsen of Marklinica Agency.

Credits

Art Director: Rana Mohsen
Brand Designer: Mohamed Gohar
Agency: Marklinica

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