The BIC Infinity ad is still my favourite BIC ad, but I must say this one is entertaining as well. I love it when an ad tells a whole story. When it kick starts my imagination. It leaves a lasting impression in me and I recall it later in life. Don't miss the tear drops, beautiful final touch to a strong concept.
This professional campaign titled 'Husband' was published on July 01, 2006. It was created for the brand: BIC, by ad agency: Leo Burnett. This Print medium campaign is related to the Office Equipment industry and contains 1 media asset. It was submitted over 17 years ago.
Advertising Agency: Leo Burnett, Singapore
Creative Director: Steve Straw, Linda Locke
Copywriter: Victor Ng
Art Director: Jon Loke
Photographer: Hon (Shutterbug)