Gamers are competitive people. They love to win and show their skills, especially if they get a reward. Through Grand Theft Auto, we decided to encourage them to catch the king to earn one free Whopper.
This student campaign titled 'Hunt the King' was published in Spain in February, 2021. It was created for the brand: Burger King, by ad school: Brother Ad School. This Integrated medium campaign is related to the Food industry and contains no media assets. It was submitted over 2 years ago by Nike - We can't stop now: Adriana Hernández Lillo of Nike.
Advertising School: Brother Madrid Escuela de Creativos, Madrid, Spain
Copy: Adriana Hernández Lillo
Art Director: Raquel Liébanas