We created an ambient advertising for International Migrants Day, 18th December 2010 to inform the public about the reality of migrant workers with Amnesty International Korea. Many migrant workers enter S. Korea to work. However, Their employers treat them like working machines and forfeit their human rights. Thus, we made life-size boxes used for packing goods and informed the public about the reality in a guerrilla-fashion.
This professional campaign titled 'Human is not a machine' was published in South Korea in December, 2010. It was created for the brand: Amnesty International, by ad agency: supernormalvoice. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 12 years ago.
Advertising Agency: supernormalvoice, Seoul, South Korea
Account Executive: Saeyoung Kim
Creative Director: Swan Song, Saeyoung Kim
Art Director: Swan Song
Copywriter: Saeyoung Kim
Illustrator: Jaeyoung Sohn