Description
Most dog owners in Bolivia are millennials who grew up using popular sayings and analogies to describe everyday situations.
Examples include:
“Colder than a mother-in-law’s hug”, “More pointless than sucking on a nail” or “Faker than a 5-bolivianos bill.” To connect more strongly with new buyers, we tapped into a well known popular expression that links dogs with pure happiness, the natural result of the pleasure of eating: “Happier than a dog with two tails”. We portrayed different dog breeds wagging their tails, the universal sign of canine happiness, and amplified the movement with a high-speed visual effect, creating the illusion of a second tail. This brought the expression to life in a simple, powerful, and memorable way.
This professional campaign titled 'HUESITOS EFFECT' was published in Bolivia in May, 2026. It was created for the brand: FABA, by ad agency: Xenial. This Print medium campaign is related to the Food industry and contains 3 media assets. It was submitted 3 days ago by CEO & Creative General Director: Rodrigo Zenteno Aranibar of Xenial Agency.
Credits
Agency: XENIAL
Client: FABA (Huesitos)
Creative Director: Dieter Lopez
Creative & Art Director: Rodrigo Zenteno
Executive account: Adel Vera
