How We Saved 15x the Budget on a Realistic Video — The "Network"
School: Shchi
Business Conference
Description
We’re diving deeper into AI technologies and discovering ways to make people look more realistic.
Creating this kind of video using traditional methods would have cost 15 times more — this is where AI’s true potential shines.
We’re often asked: what AI do we use?
For each project, we create a unique pipeline — a sequence of work using various AI tools and production software. Usually, it’s more than a dozen AI models because each neural network excels at something specific. And, of course, we fine-tune everything by hand.
by Shchi Production
Who can recognize the film we’re paying homage to? 😎
This student campaign titled 'How We Saved 15x the Budget on a Realistic Video — The "Network" ' was published in Russia in August, 2025. It was created by ad school: Shchi. This Content, Digital, and Film media campaign contains 2 media assets. It was submitted 4 months ago by Pyrev: Zhenya of Shchi Production.
Credits
Advertising Agency: Moscow, Russia
Production Company: Shchi Production
Director, AI Producer – Evgeny Pyriev
AI Producer, Motion Designer – Alexander Martynov
Art Director – Mitya Bugayev
Creative Director – Inna Samylova
Copywriter – Dmitry Romashchenko
