Project Fearless

How To Be A Roll Model

Agency: Wieden + Kennedy


The film is an ode to freedom, friendship, and straight-up badass female power following a group of 9-14-year-olds through the skatepark, getting a glimpse into their lives.

This professional campaign titled 'How To Be A Roll Model' was published in Netherlands in March, 2021. It was created for the brand: Project Fearless, by ad agency: Wieden + Kennedy. This Content medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 3 years ago.


Advertising Agency: Wieden+Kennedy Amsterdam
Director: AL Lewis



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