HomeEquity Bank

How the first of it’s kind Metaverse village provides real veterans homes

Agency: Zulu Alpha Kilo


HomeEquity Bank, the provider of the CHIP Reverse Mortgage, have partnered with Homes For Heroes, a charitable organization that builds villages for veterans experiencing homelessness.

HomeEquity Bank has taken the plans for Homes For Heroes’ future build in Kingston, Ontario, and built a virtual version of the village within the Decentraland Metaverse platform. Visitors can explore the virtual Homes for Heroes village, and help “make it real” by donating funds that will be matched by HomeEquity Bank.

This professional campaign titled 'How the first of it’s kind Metaverse village provides real veterans homes' was published in Canada in July, 2022. It was created for the brand: HomeEquity Bank, by ad agency: Zulu Alpha Kilo. This Digital, Experiential, and Integrated media campaign is related to the Finance and Public Interest industries and contains 1 media asset. It was submitted almost 2 years ago.


Client: HomeEquity Bank
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Brian Murray
CD/Art Director: Vic Bath
CD/Copywriter: Dan Cummings
Art Director: Erin Rodness
Designer: Jackman Chiu
Agency Producer: Ece Inan, Sarah Dayus
Account Team: David Tremblay, Lauren Boultwood, Samantha Tang
Planning Team: Maxine Thomas
Clients: Yvonne Ziomecki, Vivianne Gauci, Erin Wilson, Niary Toodakian and Jack Wilson
Homes for Heroes Partners: Jacqueline Howard, Cameron Diggon
Media Agency: iQuanti
Media Team: Kerstin Baker Ash, Tony Hooper, Maithili Bandishti
PR Agency: Weber Shandwick
PR Team: Riya Dhaliwal, Adam Bornstein, Michelle Zucchero
Production House: Zulubot
Director: Vic Bath, Dan Cummings
Production House Producer: Ben Bentivegna
Director of Photography: Adam Griffiths
Post Production Supervisor: Sarah Dayus
Editing Company: Zulubot
Editor: Mallory Robbins
Online: Felipe Chaparro
Colour Grading: Felipe Chaparro
Music By: Asche and Spencer Stock Library
Audio Engineer: Noah Mroueh
Digital Interactive Producer: Ece Inan
3D Architecture and Game Design House: Metaverse Architects
3D Architecture Producer: Maggie Hill
Metaverse Architects: Sean Ellul, Andre Causon, Aaron Zarb


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