As schools end for the summer the majority of UK Kids are behind on their reading as a result of COVID. The summer holidays are an opportunity to redress this but 1 in 17 kids don't have a book at home. Aldi is giving away 100,000 + books to kids that need them. This animation narrated by England and Man Utd footballer Marcus Rashford highlights the joy of reading and the fact that books are a necessity not a privilege.
This professional campaign titled 'My Reading Journey' was published in United Kingdom in July, 2022. It was created for the brand: ALDI, by ad agency: BCW London. This Integrated medium campaign is related to the Education industry and contains 2 media assets. It was submitted about 1 year ago.
Agency : BCW London
Creative Director : Pete Way
Art Director : Nenad Bogojevic
Senior Creative : Petra Anderson
Copywriter : Pete Way
Illustrator : Lisa Stickley
Animator : Jason Guest