How Do You Pulp It?

Introduction
We are crafting an advertising masterpiece that evolves an existing commercial to pulsate with the lifeblood of contemporary Nigeria. While respectful of the original's dynamic energy, this project aims to make a cultural and thematic leap to resonate with a Nigerian and broader African audience.

Approach
Our undertaking keeps the original's energetic camera movements and strong art direction but adapts it to be more than just culturally compatible with Nigeria. This is not a mere translation, but a targeted evolution of the original idea.

Look and Feel
Using a vivid color palette, highenergy camera movements, and meticulous scene orchestration, we’ll capture the essence of youthful, modern Nigeria.

Performance
The cast, authentically Nigerian and skewing young to mirror our target audience, will portray a balance of Nigerian exuberance and universal quirkiness. Each moment of consumption will be elevated to a minitheatrical event, accented with facial expressions and timed reactions that underline the CocaCola refreshment cues.

Art Direction
Embracing modern and urban African elements, we create an aesthetic that resonates across the continent but finds its soul in Nigerian settings.

Styling and Wardrobe
Wardrobe choices will feature a hybrid of modern African and Western styles. This blend reflects the dual influences shaping today's young Africans, particularly Nigerians.

Music and Sound Design
Sound design will prioritize amplifying the 'pulpiness' of 5 Alive, making every sip a sensory delight. Music will maintain a lively tone, potentially incorporating popular Nigerian tunes.

Locations
The commercial will be shot in iconic Nigerian locales that mirror the country's energy and vibe.

In the Edit
We are planning for 30second spots that can be edited down to standalone 15second versions for each scene. This gives us maximum flexibility without sacrificing narrative coherence.