Hotter, Squad, Mingle

School: Miami Ad School


Problem: Kraft Singles are becoming more and more unpopular with millennials as they move towards healthier, better cheese.
Behavioral Insight: Most millennials talk a lot about being single and proud.
Solution: Play on the word single. "Single" as in romantically uninvolved and "single" as in Kraft single to create a funny and engaging print campaign.

This student campaign titled 'Hotter, Squad, Mingle' was published in United States in September, 2017. It was created for the brand: Kraft, by ad school: Miami Ad School. This Print medium campaign is related to the Food industry and contains 3 media assets. It was submitted over 6 years ago.


Advertising Agency: Miami Ad School, New York, USA
Art Director: Hortense Fournier
Copywriter: Chandani Karnik


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