ADVERTISING

Ammar

Hot Moms

Agency: Ogilvy

Description

The Problem: Ammar is a non-profit organisation dedicated to protect the rights and the health of women working in Argentina's sex industry. The only problem is that in Argentina there's no law to regulate their work.
The Solution: Knowing the fact that the 93% of sexual workers are also mothers, we used the typical cads used by them to illegally advertise themselves on the streets to show that sexual workers deserve to have the same rights as anyone else.

This professional campaign titled 'Hot Moms' was published in Argentina in March, 2012. It was created for the brand: Ammar, by ad agency: Ogilvy. This Direct medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 10 years ago.

Credits

Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
Creative Directors: Javier Mentasti, Maximiliano Maddalena
Art Directors: Tomás Gianelli, Max Elbo
Copywriters: Max Elbo, Tomás Gianelli
Illustrator: Diego Grandi

ADVERTISING

iStock Essentials

Time lapse of dark clouds flowin...

Artist: Wheatfield

iStock Signature

Abstract Eye , Fine Art Portrait

Artist: TODCHAMP

iStock Signature

Distant view of the Manhattan Sk...

Artist: Alex Potemkin

iStock Essentials

Businessman Using Smartphone wit...

Artist: George-3d

iStock Signature

Distant view on Downtown Brookly...

Artist: Alex Potemkin

iStock Essentials

Stormy waves and dramatic storm ...

Artist: Akurra

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.