To teach people how dangerous it is to leave their dog in a car on a hot day, Rethink Canada partnered with Vancouver-based dog treat company, Earth Paws, and baked a limited line of treats inside of one.
This professional campaign titled 'Hot-Hounds' was published in Canada in September, 2019. It was created for the brand: Earth Paws, by ad agency: Rethink. This Ambient medium campaign is related to the Pets industry and contains 4 media assets. It was submitted over 2 years ago.
Advertising Agency: Rethink, Canada
Creative Director: Ian Grais, Chris Staples, Leia Rogers, Hans Thiessen
Account Director: Lindsay Magrane
Account Manager: Shelby Stefaniuk
Art Director: Dosh Osholowu, Ashley Visvanathan
Designer: Ashley Visvanathan
Copywriter: Daniel DeBacker, Ella Dalling
Director of Photography: Bill Hawley, Brian Ceci, Eric Arnold, Dosh Osholowu
Editor: Alijah Monckton
Producer: Scott Russell, Karen Lai
Amplification Strategist: Aliz Tennant, Samantha Cheng, Darren Yada
Amplification Coordinator: Brett Young
3D Printing: Ken Malley
Printer: Digitech Printing