Agency: Boomerang Communication
The support campaign for the victims of the earthquake in Morocco, which caused significant human and material damage, stands out through its powerful visual series. Through heart-wrenching images of houses reduced to ruins, it highlights the gravity of the tragedy. However, it carries a resolutely strong message: despite these destructions, hope endures. It is an inheritance passed down from generation to generation, a force that drives us to rebuild our lives for a better future. This campaign embodies the resilience of the Moroccan people in the face of adversity, reminding us that even in the heart of devastation, hope continues to shine. A powerful message carried by memories etched onto the ruins.
This professional campaign titled 'Hope Remains' was published in Morocco in September, 2023. It was created by ad agency: Boomerang Communication. This Content and Digital media campaign is related to the Public Interest industry and contains 7 media assets. It was submitted 5 months ago by Creative Director: Samira Rafi of Boomerang Communication.
Advertising Agency : Boomerang Communication
Creative Director : Samira Rafi
Art Director: Othmane Zaimi
Art Director: Kacihi Fettah
Copywriter: Sophia Maazouz