To promote their winter coat drive, we created street posters that also allowed the public to donate their coats by leaving them on the actual ads. The result: El Furniture Warehouse collected 200+ coats to help the less fortunate keep warm during the winter months.

This professional campaign titled 'Hooks' was published in Canada in February, 2015. It was created for the brand: El Furniture Warehouse, by ad agency: McCann. This Ambient medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 9 years ago.


Advertising Agency: MacLaren McCann / The Baitshop, Toronto, Canada
Executive Creative Director: Sean Davison
Art Direction: Matt Howe
Copywriting: Erik dela Cruz
Studio: Craft/MacLaren McCann
Project Manager: Steve Ferriera


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