Honda Legacy XR 150L 2.0 - They Need Directions, we follow instincts
Honda Legacy XR 190L 2.0 - When the Gps says left, we go rigth
Honda Legacy XR 300 Tornado - The road has no end, just detours
Description
A series of posters commemorating the 21st anniversary of Honda’s XR model in Colombia, celebrating a legacy that has evolved on the country’s roads, proving mile after mile that when the indomitable spirit of Colombians meets Japanese engineering, no road is impossible.
This professional campaign titled 'Honda Legacy XR - The road never ends' was published in Colombia in December, 2025. It was created for the brands: Honda and Honda Motorcycles, by ad agency: VML Colombia. This 360°, Design, and Digital media campaign is related to the Automotive and Personal Transportation industry and contains 4 media assets. It was submitted about 19 hours ago by Fredy Beltrán: Fredy Beltrán Tavera of VML.
Credits
Advertising Agency: VML Colombia
VP Creative: Andrés Luque, Daniel Payan, Palomo Muñoz
Creative Direction: Juan Alba, Fernando Guevara
Art Direction: Fredy Beltrán, Camilo Nempeque, Angelly Espinosa, Manuel Arrieta
Copywriter: Daniela Cruz, Luisa Ballesteros
Video & Motion Direction: Nicolas Arevalo
