Honda wanted to launch a new model of the mini sport motorcycle with a new name change from MSX to GROM, and at the same time, give a new brand positioning as a motorcycle made for DIY customization.
Therefore, we created an online film that tore away from how motorcycles for young generations are usually perceived and showed how GROM allows its rider to express themselves individually with endless customized styles. The film also conveys an intriguing visual which is a rebellious take on every other motorcycle ads.
This professional campaign titled 'Honda GROM: Mod It Yourself' was published in Thailand in October, 2020. It was created for the brand: Honda, by ad agency: CJ WORX. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 3 years ago by duangbj of cjworx.
Advertising Agency: CJ Worx, Bangkok, Thailand