West London Mission

Homeless is what they are, not who they are

Agency: BBDO


In London, where rough sleeping rose 18% year on year between 2017 and 2018, homelessness is rarely out of the news – and increasingly visible on the streets. Yet for many passers-by – either because they are too busy, or simply because homelessness seems too great a problem – it’s all too easy to hurry past without engaging. The temptation is to dismiss homelessness as someone else’s problem.
WLM offers a range of services designed not only help get homeless people off the streets and into permanent accommodation and employment but through counselling, workshops and advice help them lead more fulfilling lives.
The new campaign – the charity’s first – is intended to encourage more people to take positive action by making homelessness more relatable.

This professional campaign titled 'Homeless is what they are, not who they are' was published in United Kingdom in November, 2019. It was created for the brand: West London Mission, by ad agency: BBDO. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 3 years ago.


Advertising Agency: AMV BBDO, UK
Creative Directors: Jamie Starbuck, Prabhu Wignarajah, Olga Pope, Gina Kelly
Creative Team: Lily Kn, Oneikeh Campbell
Strategist: Michael Alhadeff
Project Manager: Sarah Hoile
Account Team: Harry Buggé, Amy Tippen
WLM Client: Panos Balalas, Roger Clark
Print Production: EG++


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