In recent months, video calls have established themselves as the most popular way for people to stay connected. Understanding that many people did not expect their friends, bosses, or colleagues to "enter" their homes for each meeting; On April 29, Finlandek aired the most recent campaign created by Sancho BBDO.
No one was prepared for quarantine, and many houses weren't. Therefore, many suffer when activating the camera during meetings ... because their spaces are not always organized or are not yet decorated as they would like. So that Colombians are not embarrassed, Finlandek will lend them the photos from his latest catalog to use as a background in his video calls. In this way, people appear in houses with incredible decoration, while the brand shows its entire product portfolio. An innovative idea that shows how creativity is applied to the new formats that are now used on a daily basis.
This professional campaign titled 'Home backgrounds for video calls' was published in Colombia in May, 2020. It was created for the brand: Finlandek, by ad agency: BBDO. This Digital medium campaign is related to the House, Garden, Public Interest, NGO, and Retail Services industries and contains 1 media asset. It was submitted over 3 years ago.
Advertising Agency: Sancho BBDO
VP Creativo: Mario Lagos
Head of Planning: Juan Camilo Laverde
Head of Business: Camila Brando
Director Creativo: Andrés Luque
Director Creativo: Daniel Calle
Director Creativo: Jhonny Victoria
Copy Creativo: Andrés Rivera
Art Director: Valeria Gómez
Motion Graphic: Rodrigo Hernandez
Business Operations Manager: Laura Patiño
Digital Content Specialist: Camilo Fajardo
Social Media Manager: Melissa Rojas