ADVERTISING

AP Townhome

Home Alone

Agency: Wolf Bangkok

Description

In the midst of the real estate industry competition in Thailand, AP (Thailand) Public Company Limited, Thailand’s leading property developer, launched the smart home technology that will be installed on every AP Townhome, aiming to set the new standard for the real estate industry in Thailand.
The brand focus is to reflect our understanding of what kind of innovation can empower people’s living the most in townhomes.
Security Camera with speaker (2-way audio) is one of the main features of AP’s innovations that AP provided in every townhome, But the advertising of CCTV functions in the housing project cannot be advertised directly because even though the CCTV camera is installed to prevent theft in the house but nobody really wants to see the thieves in their house commercial.
Therefore, Wolf Bkk chose to create this hilarious film. Have you ever wondered "What do our dogs secretly do at home when we are away?". We would like to present the functions of the CCTV camera through the cuteness of the Jack Russell Terrier.
We want the story to be endearing by using footage of the dog playing with things around the house to portray their naughtiness and cuteness that draws people to keep watching the film until the end, then reveal how technologies are the solution that give AP residents the sense of security and make them feel at ease, which is consistent with AP Thailand’s corporate belief of “Empower Living.”

This professional campaign titled 'Home Alone' was published in Thailand in July, 2021. It was created for the brand: AP Townhome, by ad agency: Wolf Bangkok. This Film medium campaign is related to the Electronics, Technology and House, Garden industries and contains 1 media asset. It was submitted over 1 year ago by Creative Director: Nopharit of Wolf BKK.

Credits

Advertising Agency: Wolf Bkk, Bangkok, Thailand

ADVERTISING

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