Description
The international performing arts festival Holland Festival is a major, established name in the cultural world. For 78 years, the festival has brought groundbreaking performing arts and artists to Amsterdam every summer. Last year, KesselsKramer introduced a new positioning and campaign called ‘groundbreaking performing arts, visualised by striking portraits of artists performing at the festival, made in collaboration with Blommers/Schumm, and a new perspective on the graphic identity.
The associate artist Trajal Harrell, a choreographer from the United States, has a central role in this year's festival. For the campaign, Trajal and five other artists were portrayed, again together with Blommers/Schumm, in a choreography with themselves. This was achieved by first taking one portrait, printing it out life-size, and then taking another portrait of the portrait.
These photos of Trajal Harell, Bernadeta Astari, Pichet Klunchun, Miranda Lakerveld, Ali Chahrour, and Eric de Vroedt are used across a range of media, from posters to flags, from brochures to buildings all around the city.
This professional campaign titled 'Holland Festival - 2025' was published in The Netherlands in June, 2025. It was created for the brand: Holland Festival, by ad agency: KesselsKramer. This OOH Outdoor medium campaign is related to the Hospitality, Tourism industry and contains 7 media assets. It was submitted 5 months ago.
