Holiday Road

​Walgreens' has unveiled its festive campaign by a bespoke Publicis Power of One team, creatively led by Leo Chicago. Walgreens’ holiday campaign draws inspiration from a beloved classic holiday movie embracing the reality that the holidays rarely go exactly as planned – from squirrels and tangled lights to sledding disasters. But no matter what, Walgreens is there to help with the essentials that protect those special traditions and moments

The hero spot follows vacation movie franchise parody family through a rapid-fire series of holiday mishaps—from a squirrel jumping onto dad's hat during tree shopping to battling tangled lights, carving a bone-dry turkey, and a sledding disaster. Each time, a quick Walgreens run provides the solution, whether it's a meat thermometer and holiday lights, or heat wraps and lozenges.

Beyond the hero spot, an innovative social extension features the family's teenage daughter chronicling their chaotic holiday through TikTok-style POV content—from dropping a giant ball of tangled lights to dash cam footage of the family caroling for hours before a Walgreens lozenge rescue. Each post documents the mishaps and the Walgreens stops that keep the season rolling.