Financial Literacy Month

Agency: Malka


Using fake money to teach how to make real money.

MoneyLion is an all-in-one money app that helps people to get the most out of their money. Naturally, financial literacy is huge for them. So, we helped MoneyLion to take over April, which is Financial Literacy Month – from day one.

Everything started with an April Fool's prank. We planted thousands of fake dollar bills all over New York City. Those bills had a QR code that unlocked a money hack that helped people to save money or even a real money prize.

This professional campaign titled 'Financial Literacy Month' was published in United States in April, 2023. It was created for the brand: MoneyLion, by ad agency: Malka. This Digital, Experiential, and Film media campaign is related to the Finance industry and contains 1 media asset. It was submitted about 1 year ago.


Advertising Agency: Malka Media, USA
Brand Director: Tim Binder
Brand Marketing: Madison Fletcher
CMO: Cynthia Kleinbaum Milner
Art Director: Damian Szczepara
Motion Designer: Weverton Viana (Wever)
Copywriter: Jeff Johnstone / Brittany Wagner
Creative Director: Claudio Vieira / Tyler Pierce
Executive Creative Director (Malka): Mike Mahon
Program Managers: Jack Nealy / Kerri Lasako
Social Media: Hanna Levy / Christian Paolo / Jocelin Albor


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