Hutchison Drei

“HO! HO! HO!“ or “NO! NO! NO!“?

Agency: Serviceplan


Christmas is coming closer. The festive season is celebrated by people in the most diverse ways...or not at all. When it comes to the end of the year, there are basically two types of people: those who listen to "Last Christmas" around the clock as early as October and enjoy the first Christmas gingerbread, or those who would give anything to simply skip the Christmas season in its entirety.

Hutchison Drei brings both camps together with its pleasantly low rates and attractive Christmas offers. That’s why in this year's Xmas campaign a character representing a Christmas fan and a character playing a Christmas Grinch face off against each other. In an entertaining rivalry, they squabble their way to Christmas, only to end up together at Drei. Because everybody loves a good holiday offer.

Together with German director Micky Suelzer (Kaiserschnitt Film), a series of spots were created for use in TV, cinema and online. In addition, the friendly battle can be found in all classic and digital channels - from out of home, print to direct mailings and an interactive translation in the display & social area.

This professional campaign titled '“HO! HO! HO!“ or “NO! NO! NO!“?' was published in Austria in December, 2022. It was created for the brand: Hutchison Drei, by ad agency: Serviceplan. This Integrated medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 10 months ago.


Film Production: Kaiserschnitt Film GmbH
Director: Micky Suelzer
DOP: Simon Vu
Sound: Blautöne Media GmbH
Photographer: Julie Brass
Agency: Wien Nord Serviceplan
Chief Creative Officer: Christian Hellinger
Creative Directors: Georg Rernböck, Leopold Kreczy
Copywriter: Magdalena Wiebach
Art Director: Louiza Schittler
Graphic Designer: Kacper Pietruniewicz
Junior Graphic Designer: Christoph Rülicke
Client Service Director: Daniela Gullner
Senior Account Manager: Nadine Klemisch
Account Manager: Nina Hlava

Imagina Energía


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