ADVERTISING

Burger King UK

Hijacking Christmas

Agency: BBH

Description

Burger King UK aims to cut through the busiest time of year by subverting two of the biggest festive traditions, in its latest campaign - ‘Hijacking Christmas’ - from BBH.

Leaving the magical moments to other brands, Burger King’s ‘hijack’ takes on two of the biggest icons of the season: Santa Claus and the Christmas #1.

OOH executions play on the dual meanings of ‘Whopper’, which can describe Burger King’s signature burger… or an exceptionally big fib. Like suggesting there’s a genial man in a red, fur-trimmed suit who uses a herd of reindeer to deliver presents to children all over the world, without being caught on Ring cameras or being questioned over the GDPR compliance of his naughty and nice list. Which of course, there absolutely is (for any kids reading this).

The cult classic, Driving Home For Christmas, has been rewritten to ensure, during the lead up to the big day, people are guided to 21 Burger King Drive Thru locations across the most travelled motorways in the UK, with specific turn-by-turn directions. The new rendition is titled, very cleverly, Driving (Thru The) Home (Of The Whopper) For Christmas.

This new song and future hit, is accompanied by a 8-minute 80s style “music video” extravaganza starring an all singing and dancing sat-nav. That’s not all, the full length song has been sliced to create individual local radio ads that target listeners when they are driving by any of the 21 drive thru destinations. So they can drive thru the Home of the Whopper while they’re driving home for Christmas.

The campaign has been designed intentionally to break after all the headline grabbing Christmas spots, with the OOH and radio campaign launching this week and the music video launching on YouTube on 27th November.

This professional campaign titled 'Hijacking Christmas' was published in United Kingdom in November, 2023. It was created for the brand: Burger King UK, by ad agency: BBH. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted 3 months ago.

Credits

Client: Burger King
CMO: Katie Evans
Brand and Communications Director: Soco Nunez
Senior Brand Manager: Suzi Hoy

Campaign title: Hijacking Christmas

Advertising agency: BBH
Chief Creative Officer: Alex Grieves
Executive Creative Director: Helen Rhodes
Deputy Executive Creative Director: Felipe Serradourada Guimaraes
Creative Director: Felipe Serradourada Guimaraes
Copywriter: Charlie Pendarves and Marc Rayson
Art Director: Chloe Stephenson and Callum Prior
Senior Design Director: Christian Kolodziejski
Designer: Emily Varga
Group Strategy Director: Saskia Jones
Senior Strategist: Alexi Hall
Managing Partner: James Rice
Account Director: Laura Huber
Account manager: Zimini Fongho
Account executive: Holly Gash
Agency Producers: Charlotte Kirk, Cyd Chadwick
Media agency: Walk In Media & Iprospect
Production company: Black Sheep Studios
Director: Yannick Hausler / Joe Azad
DOP: Yannick Hausler
Producer: Victoria Ayettey
Editor: Louis Guinto
Sound studio: Clearcut Sound Studios
Sound engineer: Ed de Lacy
Music supervisor: Black Sheep Music

Photography
Photography: Nicky Hamilton
Photographer Agent & Producer: Process
On Set Producer: LouLou Productions
Gaffer: Jimmy Crippen
Digi Op: Mark Griffiths
Props Stylist: Katie Cordell
Hair & Makeup: Marie Deehan & Vicki Money
Food Stylist: John Bentham
Retouching: Stefano Cherubini

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.