Racism Underlined

School: Miami Ad School Toronto


Racism in the United States takes on many ugly forms everyday, with 7 in 10 African Americans saying they’ve faced racism at least once in their lifetime. But what about when racism takes on a more subtle form? What if even the most well intentioned people were casually perpetuating racial stereotypes?
Words hurt, especially in a diverse community where words can hide long forgotten racist pasts and origins that people are unaware of.
We used the power of typefaces and text to identify and highlight words with racist origins, to raise awareness and give people tools with which to with which to remove such language from today’s society. Through our campaign we hope to uproot racism, one root word at a time.

This student campaign titled 'Racism Underlined' was published in Canada in May, 2023. It was created for the brand: Google, by ad school: Miami Ad School Toronto. This Digital, OOH Outdoor, and Print media campaign is related to the Education, Media, and Public Interest industries and contains 7 media assets. It was submitted 5 months ago.


Miami Ad School Toronto
Art Director: Maria Fernandez
Copywriter: Pranay Sachindra


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