Racism Underlined

Racism in the United States takes on many ugly forms everyday, with 7 in 10 African Americans saying they’ve faced racism at least once in their lifetime. But what about when racism takes on a more subtle form? What if even the most well intentioned people were casually perpetuating racial stereotypes?
Words hurt, especially in a diverse community where words can hide long forgotten racist pasts and origins that people are unaware of.
We used the power of typefaces and text to identify and highlight words with racist origins, to raise awareness and give people tools with which to with which to remove such language from today’s society. Through our campaign we hope to uproot racism, one root word at a time.