Everyone knows the phrase "Behind every great man is a great woman." But what does it mean? That the man is always the hero and the woman his sidekick? The truth is, all too often women were upstaged, and their actions and successes not mentioned. 2018 is the year to rewrite history: with Stabilo Boss.
By highlighting remarkable women and their stories.
This professional campaign titled 'Highlight the Remarkable - Lise, Highlight the Remarkable...' was published in Germany in April, 2018. It was created for the brand: Stabilo Boss, by ad agency: DDB. This Print medium campaign is related to the Office Equipment industry and contains 3 media assets. It was submitted over 4 years ago.
Advertising Agency: DDB Group, Düsseldorf, Germany
Chief Creative Officer: Dennis May
Executive Creative Directors: Kristine Holzhausen , Stefan Rehne
Art Director: Vera Ickert
Copywriter: Teresa Berude
Graphic Design: Kathrin Stenger
Post-Production: Stefan Kranefeld Imaging
Planning Director: Christian Bihn
Account Director: Philipp Starck
Junior Account Manager: Malte Kraft