ADVERTISING

Description

Vodka Cruiser, known for their light and fruity premixes, have embraced their dark side with two dark new cola flavours. To launch the drinks, they invited Aussies in their villain era to embrace their dark side too — by having their ex hexed by notable witch Ms Angela Dix.

To enter, the scorned lovers offered up items their exes left behind via an online hexing portal for a free four pack of the new drinks. With a twist of signature Cruiser sass, the cheeky hexes included a lifetime of tissues in the wash, being assigned the middle seat on every flight, patchy Wi-Fi, and more.

The campaign launched in Sydney with a cleansing ritual for the famously heartbroken, including The Bachelor runner-up Bella Varelis and Love Island star Cassidy McGill. Each had an item hexed from their notorious reality TV exes, which was shared on their socials.

The campaign saw overwhelming demand, with all hexes and accompanying 4-packs claimed within 24 hours of the giveaway’s launch on socials, Tinder, and online.

This professional campaign titled 'Hex Your Ex' was published in Australia in May, 2024. It was created for the brand: Vodka Cruiser, by ad agencies: DDB Group Melbourne and Mango Communications. This Digital, Direct, and Experiential media campaign is related to the Alcoholic Drinks industry and contains 5 media assets. It was submitted 8 days ago.

Credits

Group Executive Creative Director: Psembi Kinstan
Group Creative Partner/Head of Copy: James Cowie
Deputy Executive Creative Director: Giles Watson
Senior Art Director: Josh Brown
Senior Copywriter: Anneliese Sullivan
Head of Craft: Adam Hengstberger
Head of Planning: Matt Pearce
Senior Cultural Strategist: Anne Hasegawa
Head of Production: Sonia McLaverty
Editor & VFX: Tom Marley
Event Photographer & Videographer: Alex Debely
General Manager: Alex Lefley
Group Account Director: Emily Perry
Account Manager: Ruby Loosli
Account Coordinator: Aimee Burn

Production: The Producers
Director: Amber Mealing
Executive Producer: Noelle Jones
Production Manager: Georgia Rankin
Production Assistant: Sophie Johnston
DOP: Amy Dellar
1st AC: Drew Collins
2nd AC/Data: Georgia Stewart
Grip/Gaffer: Dan Carr
Best Person: Lex Martin
Art Director: Shanabelle Macdonald
Buyer/Dresser: Zoë Hilditch

Client: Carlton & United Breweries – Vodka Cruiser
General Manager of Marketing: Nicole McMillan
Brand Manager: Georgina Chao
Assistant Brand Manager: Angelique Kyritsis

ADVERTISING

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