Nine Performance House


Agency: Lokal


Being fat sometimes has benefits if you have a positive point of view. However, communication in fitness category is based on deficiency of fat people. In this campaign, we aimed not to follow this path and position fat people as daily heroes.

This professional campaign titled 'Heroes' was published in Turkey in August, 2017. It was created for the brand: Nine Performance House, by ad agency: Lokal. This Print medium campaign is related to the Recreation, Leisure industry and contains 2 media assets. It was submitted over 4 years ago.


Advertising Agency: Lokal, İstanbul, Turkey
Creative Directors: Ali Göral, Boran Erem
Art Director: Elvin Tür
Copywriters: Tansu Demirok, Rahman Yıldız
Digital Artist: Garo Yontan


iStock Essentials

Female showing smartphone to hus...

Artist: pondsaksit

iStock Signature

Cute boy watching TV with puppy

Artist: Vesnaandjic

iStock Signature

Young boy bored of practicing ce...

Artist: wonry

iStock Essentials

Happy African American family re...

Artist: fizkes

iStock Essentials

Mother reassuring crying daughter

Artist: DragonImages

iStock Signature

Cute little girl playing piano a...

Artist: ozgurdonmaz

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.