Being fat sometimes has benefits if you have a positive point of view. However, communication in fitness category is based on deficiency of fat people. In this campaign, we aimed not to follow this path and position fat people as daily heroes.
This professional campaign titled 'Heroes' was published in Turkey in August, 2017. It was created for the brand: Nine Performance House, by ad agency: Lokal. This Print medium campaign is related to the Recreation, Leisure industry and contains 2 media assets. It was submitted almost 6 years ago.
Advertising Agency: Lokal, İstanbul, Turkey
Creative Directors: Ali Göral, Boran Erem
Art Director: Elvin Tür
Copywriters: Tansu Demirok, Rahman Yıldız
Digital Artist: Garo Yontan