Remember that first sip your of alcohol your dad gave you from his bottle at the family barbecue that one summer? Remember how you shouted at your dad for doing it, but can you also remember how grown up you felt? Heineken's 0% Lager is trying to reignite this feeling through a nostalgic trip to the past, whilst also allowing dads in the 21st century to safely share this moment with their kids (without getting an earfull from mum!).

This student campaign titled 'Help Yourself' was published in United Kingdom in June, 2020. It was created for the brand: Heineken Zero, by ad school: University of Gloucestershire Creative Advertising. This Print medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted about 4 years ago by Creative Director/Course Leader: Carl Halford of Advertising at the University of Gloucestershire.


Advertising School: University of Gloucestershire Creative Advertising, Cheltenham, United Kingdom of Great Britain and Northern Ireland
Creative: Adam Poirrier
Course Leader: Carl Halford


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