Description
7 out of 10 students scored below 200 cutoff mark in the Joint Admission Matriculation Board (JAMB) Exam last year - JAMB is an equivalent of SAT Exams in Nigeria.
Tuteria Prep built an AI learning platform that gives access to intensive JAMB prep but needed help reaching underprivileged kids.
Most kids failed due to lack of access to educational resources and mentoring.
HelpMePassJamb.com is a URL donation-led campaign that raised advocacy for Nigerians to donate to help the leaders of tomorrow pass JAMB. Simultaneously, we ran an awareness and 360 campaign to position Tuteria as a brand.
This professional campaign titled 'Help Me Pass JAMB' was published in Nigeria in April, 2026. It was created for the brand: Tuteria, by ad agency: This&That Creative Agency. This 360°, Film, and OOH Outdoor media campaign is related to the Education industry and contains 8 media assets. It was submitted 3 days ago by The Chameleon People of This&That Creative Agency .
Credits
Advertising Agency: This&That Creative Agency
Creative Director: JP Idama
Business Director: Kanu Achinivu
Brand Management Lead: Ladun Olabiyi
Digital Lead: Anjolaoluwa Oladipupo
Copy Lead: Oreva Onimisi
Copywriter: Nonso Ugwuja
Brand Manager: Azidan Aziegbe
Digital Executive: Ayomide Olatunde
