Description
Valentine’s Day conversations are often dominated by romance, gifts, and grand gestures, leaving workplace appreciation out of the conversation.
In today’s work culture, appreciation is more than emails and pizza Fridays. That realization sparked the central idea: real love, especially in the workplace, is demonstrated through practical action. If a company truly values its people, it invests in them.
The campaign was executed as a digital-first series distributed across social media platforms. CabZero collaborated with workplace culture influencers who understood the nuances of corporate life and could deliver authenticity.
Through this campaign, CabZero recorded an increase in inquiries from HR and administrative teams exploring structured rental solutions for their staff. Valentine week bookings also saw a noticeable lift.
This professional campaign titled 'CabZero Drama Series' was published in Nigeria in April, 2026. It was created for the brand: CabZero, by ad agency: This&That Creative Agency. This Content and Digital media campaign is related to the Automotive and Personal Transportation and Transport industries and contains 4 media assets. It was submitted 2 days ago by The Chameleon People of This&That Creative Agency .
Credits
Advertising Agency: This&That Creative Agency
Creative Director: JP Idama
Business Director: Kanu Achinivu
Brand Management Lead: Ladun Olabiyi
Art Lead: Fredrick Edomah
Copywriter: Funmilayo Fadare
Brand Manager: Azidan Aziegbe
