Stella Artois

#Uncancel Plans this Leap Day


Canceling plans has become far too common. “I have to work late.” “I need to feed the dog.” “My refrigerator broke”. “I’m sick.” (cough, cough) It’s easy to forget how quickly time passes without seeing those that matter. See what happens when Stella Artois hosted a café (and a little social experiment) to surprise people with exactly how much their time together is worth.
In celebration of the extra 24hrs we’re gifted on Leap Day, and to make it a little easier to connect with those that matter most, they started a $366,000 Stella Leap Day Beer Fund.

This professional campaign titled '#Uncancel Plans this Leap Day' was published in United States in February, 2020. It was created for the brand: Stella Artois, . This Experiential medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted almost 4 years ago.


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