The Danish Road Safety Council
Helmet has always been a good idea - 1676
Agencies: NoA | &Co. • new–land
Description
The Danes love their bikes but unfortunately, helmets aren’t as popular as cycling itself. Bike helmets can reduce head injuries, and in some cases, it can mean the difference between life and death. So to promote helmet use, the Danish Road Safety Council launches a campaign which pokes gentle fun at those who are so vain, they think the primary purpose of a helmet is decoration. To highlight that helmets have always been a good idea, the Danish Road Safety Council and
creative agency NoA | &Co. travel back to 1676 to recruit a group of soldiers who wish they had the same privilege as their helmet-wearing king.
This professional campaign titled 'Helmet has always been a good idea - 1676' was published in Denmark in April, 2026. It was created for the brand: The Danish Road Safety Council, by ad agencies: new–land and NoA | &Co.. This Content, Digital, and Film media campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 5 hours ago.
Credits
Agency: NoA | &Co
Account Director: Thomas Christenson
Account Manager: Pernille Warneke
Creative: Kristoffer Winther
Creative: Ole Hoffmann
Creative Director: Kristian Eilertsen
Communications Planner: Nynne Sille Hansen
Agency Producer: Filippa Borg Willer
Editing and Motion Graphics: Frederik Topsøe-Jensen
Editing and Motion Graphics: Shilo Duffy
CG Generalist: Oliver Degn Høgh
Visualizer: Kenneth Andersen
Visualizer: Morten Grundsøe
Production company: New–Land
Director: Tore Frandsen
Executive Producers: Sara Samsøe & Thor Brammer
Producer: Sara Samsøe
Production Managers: Sofia Klitgaard & Julie Seifert
Director’s Assistant: Sally Trier
Production Assistant: Ida Lindemann
Client: Danish Road Safety Council
Deputy Director: Karina Petersen
Senior Project Manager: Lisbeth Sahl Bauditz
Senior Project Manager: Morten Wehner
