Skeleton
Ghost
It
Skeleton - safety reflectors
Ghost - safety reflectors
It - safety reflectors
Description
Halloween may be fun for children, but it’s also one of the most dangerous nights of the year for pedestrians. Studies show that the number of traffic accidents involving children is significantly higher on Halloween than on an average evening. As darkness falls, small ghosts, skeletons and other monsters fill the streets — often dressed in dark costumes and focused more on collecting candy than on traffic.
At the same time, drivers are not always prepared for so many children appearing suddenly on residential roads. That combination makes Halloween a high-risk night for accidents that could easily be prevented with a simple reminder: Watch out for the little monsters.
This professional campaign titled 'Watch out for the little monsters' was published in Denmark in October, 2025. It was created for the brand: The Danish Road Safety Council, by ad agency: Marketsquare. This Digital and Print media campaign is related to the Public Interest and Transport industries and contains 6 media assets. It was submitted about 1 month ago.
Credits
MARKETSQUARE:
ECD: David Asmussen
Creative Director: René Kammersgaard
Senior Copywriter: Christian Ryser
.
RÅDET FOR SIKER TRAFIK:
Karina Petersen
Sally Elvekjær Urquizu
.
PHOTOGRAPHERS:
Bakhtiyar Ibragimov
Ivan Baton
Jason Rojas
