Hell to ruscists

Welcome to Hell

The Meat-Chopper

Stuffed into jars

The Cauldron song: Side A

The Cauldron song: Side B

Appeal to Cosmolot


In February 2022 Russia started a full-scale war against Ukraine. The Ukrainians stay brave and strong, but their economics and purchasing power is declining.

How to promote and preserve the online gambling business and avoid negative feedback from the audience in terms of when the whole country collects money for arms and ammo? And the business niche of online casinos is perceived by most Ukrainians as marginal.

Let's say "YES, WE ARE BAD". Yes, we are the worst sinner business and the hell expects us with an exclusive cauldron named after our brand Cosmolot.

The dream of all Ukrainians is to send all the guilty Russians to hell, especially propagandists who fill the world with disinformation and the Russians with hatred for the Ukrainians.

In our commercial, the most popular Russian propagandists Skabeeva, Kiselyov, and Solovyov come straight into hell, which is already overpopulated with the souls of Russian soldiers. The charismatic Devil doesn't even know where to place all these sinful souls.

Now it's time for our Cosmolot! People say the casino is also a very sinful business and has even its cauldron in hell. So... we will gladly give up our cauldron in hell to the Russians if needed.

Don't say thank you, Mr. Satan!
Slava Ukraini!

This professional campaign titled 'Hell to ruscists' was published in Ukraine in July, 2022. It was created for the brand: Cosmolot, . This campaign is related to the Gambling industry and contains 6 media assets. It was submitted over 1 year ago by Art Leader: Iurii Gorbachevskyi of Cosmolot.


Campaign: Hell to ruscists
Head of Brand: Rastislav Rigo

Copy Leader: Kuskus
Art Leader: Iurii Gorbachevskyi

Director: Vitaliy Ermak
DOP: Eugeniy Usanov
Photographer: Andrey Demenyuk
Production Company: Magai Production
Executive Producer: Fedor Magai
Art departament: Oleksiy Velichko
Costume designer: Olena Ihnatenko

Mr. Satan: Viktor Werner


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