Cossouq’s Debut Campaign #SamjhaKar

Agency: Whiplash Space


Cossouq, a sensibly curated online marketplace for beauty and personal care products, debuted in the Indian market with a percipient video campaign- #SamjhaKar featuring popular Indian actress Shriya Pilgaonkar. As an e-commerce platform that aims to make responsible beauty brands and credible homegrown brands more accessible, it holds diversity, equality, and inclusivity in the highest regard. The video campaign challenges dogmatic beauty standards & questions age-old stereotypes while truly embracing the brand’s motto “Celebrating You”. In line with the ideology of Cossouq, the thought-provoking video campaign #SamjhaKar will help nudge acceptance, inclusivity, and diversity ahead. Tied together with poetry, the film begins with the mention of equality and how it is often compromised.

This professional campaign titled 'Cossouq’s Debut Campaign #SamjhaKar ' was published on December 10, 2022. It was created for the brand: Cossouq, by ad agency: Whiplash Space. This campaign is related to the Beauty and Retail Services industries and contains 1 media asset. It was submitted over 1 year ago by Associate Director - PR: Sumitro Sircar of Chimp&z Inc.


Artist in the video:
Shriya Pilgaonkar
Mark Mascarenhas
Diya Basu
Aman Pal
Margi Desai
Harsh Acharya
Dinesh Mohan
Geetarsh Kaur
Ami Shroff
Mariam Hussain

Agency: Whiplash Agency
Produced by: Whiplash Space
Concept & Poem Write-up: Devarshi Shah


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