Heineken | ‘Refresh Your Music, Refresh Your Nights’
Agencies: BBH Singapore • Leo Burnett Vietnam and Malaysia • LePub
Final Frontier and Le Cube’s Compose Eye-popping Musical Mashup for Heineken®
BBH Singapore celebrates diverse tastes of modern music fans through frenetic fusion of eclectic art styles
K-pop Vs Indie: https://vimeo.com/763518238
Indie Vs World Music: https://vimeo.com/763518356
Jazz Vs Punk: https://vimeo.com/763518303
Styleframes and Character Designs.
Final Frontier and Le Cube teamed up with BBH Singapore to create a frenetic animated series for Heineken®, celebrating the eclectic tastes of modern music fans. Heineken’s® ‘Refresh Your Music, Refresh Your Nights’ campaign seeks to celebrate diversity and bring people of all tastes and cultures together though their shared passion for music and musical experiences. To deliver the message the beer brand brought in production company Final Frontier and animation studio
Le Cube to create a spectacular series that encapsulates the synergy in fusing two seemingly contrasting genres.
The cel-animated series consists of one 22-second hero film and three 15-second idents, each featuring different character design styles and unlikely musical pairings, including jazz with punk rock, and K-pop with rap.
Le Cube director Ralph Karam brought a multitude of art styles and trippy explosions of colors, employing the studio’s signature techniques, like exaggerated camera perspectives, unexpected transitions, and dynamic camera movements to send the viewer on a wild musical ride.
“In terms of art direction, we took inspiration from different cartoons and comic book styles, including Christy Marx, Ed Piskor, and Sean Murphy.”
"We applied visual styles that represented the musical genres that were portrayed. For jazz, we went with a crisp black-and-white color scheme and stylized linework. For hard rock, we incorporated the psychedelic Fillmore-posters style.”
“Just like the challenges posed when remixing different musical genres, the most challenging aspect for us was how to establish harmony while including many different art styles. Luckily, we could count on an incredibly versatile team of illustrators to make each style unique, while maintaining harmony across the board.”
Final Frontier Executive Producer Gus Karam said,
“In BBH Singapore we found a kindred spirit in terms of valuing craft and pushing creative boundaries, which made for a really rewarding collaboration. It was a joy to celebrate all kinds of experiences and lifestyles through two of our greatest loves, animation and music.”
This professional campaign titled 'Heineken | ‘Refresh Your Music, Refresh Your Nights’ ' was published on October 25, 2022. It was created for the brand: Heineken, by ad agencies: BBH Singapore, Leo Burnett Vietnam and Malaysia, and LePub. This Film medium campaign contains 1 media asset. It was submitted 5 months ago.
Agency: BBH Singapore, Le Pub and Leo Burnett Vietnam
Production Co: Final Frontier
Animation Studio: Le Cube
Director: Ralph Karam
Executive Producers: Chris Colman (FF), Gus Karam (FF), Fernanda Soma (LC), Eva Amuchastegui (LC), Yanyie Tran (FF)
Line Producer: Sofia Arissian, Eric Zheng
Animation Director: Federico Radero
Art Director: Santiago Oddis
Illustrators: Lucas Andreu, Gianluca Patti, Emilia Calvo, Alejandro Durty Gonzalez, Jose Elgueta, Nahuel Sagarnaga, Juan Barabani, Nahuel Rollan,
Compositing Supervisor: Adrián Mirandeborde
Compositing: Adrián Mirandeborde, Fernando Lamattina, Alcides Izaguirre, Lui Nogueira
2D Animation & Tie Down: Appétit
3D Modeling, Shading, Lighting: Lui Nogueira, Fernando Lamattina, Agostina Carrera, Leo Dias, Juan Martin Miyagui
Clean-Up Supervisor: Laura Desmery
Clean Up: Appétit, Facundo García, Juan Natch, Julieta Soloaga, Melisa Pighin, Clara Chini, Marcela Chiban, Nicolas Quintar Riboli
Music & Sound Design: MassiveMusic