Beard Daddies

Agency: Showpony Advertising


There’s no greater bond than the one between man and beard. Understanding the care and devotion that goes into the growth of a seriously luscious chin curtain, Tooletries created a beard oil to help blokes nurture their pride and joy.

Our press series captures this beautiful relationship, showing several ‘Beard Daddies’ in intimate, paternal embraces with their freshly moisturised and voluminous facial hair.

This professional campaign titled 'Beard Daddies' was published in Australia in October, 2022. It was created for the brand: Tooletries, by ad agency: Showpony Advertising. This Print medium campaign is related to the Beauty and Health industries and contains 3 media assets. It was submitted over 1 year ago by Senior Creative / Art Director: Chico Zuccato of Showpony Advertising.


Advertising Agency: Showpony Advertising, Australia
Client: Tooletries
Group Creative Director: Parris Mesidis
Creative Directors: Nic Maumill / Jonathan Pagano / Rory Kennett-Lister
Art Director: Chico Zuccato
Graphic Designer: Gillian Weber-Leedham
Head of Brand Experience: Josh Cockburn
Agency Producer: Lisa Browne
Assistant Producer: Alexandra O'Neil
Photographer: Alex Robertson
Retouching: Chico Zuccato
Account manager: Aaron Westwood


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