Agency: Socialab


A small action can lead to a big change for the whole world. #TheButterflyEffect”

The Butterfly Effect was the inspiration for Kotsovolos ESG program “REACT”, but also to "dress up" their store windows.

These store windows and the spring season were the inspiration for Socialab for the creation of this captivating CGI video. Butterflies come out dynamically from the windows of a Kotsovolos store. Some gracefully flutter above the building, others in groups towards various directions, leaving a hint that all the city is filled with butterflies.

This CGI trend aims to transform simple everyday scenes, locations, and situations into something more whimsical and impressive.

This professional campaign titled 'ΤheButterflyEffect ' was published in Greece in April, 2024. It was created for the brand: Kotsovolos, by ad agency: Socialab. This OOH Outdoor medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 2 months ago by Chief Strategist: Tasos of socialab.


Advertising Agency: socialab
3D Artist: Vangelis Margaritis
Creative Director: George Paschalidis
Account Director: Jenny Karvouni
Chief Strategist: Tasos Veliadis


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