Heavy Silence

Agency: Havas Worldwide Portugal



In Portugal, drowning is the second leading cause of accidental death among children and young people, a phenomenon that has already caused 274 deaths in recent years.

According to APSI - The Association for the Promotion of Child Safety - drawing occurs in familiar surroundings such as bathtubs, garden ponds, neighbourhood pools, lakes, rivers, seashore or even in buckets, during very short lapses in supervision. They also alert to not expect to hear any noise, because children do not make noise while thrashing around in the water, they simply drown in complete silence.

The question is: if a heavy metal band can't make itself heard inside a swimming pool, can a child do it? This is the idea behind the campaign created by Havas Portugal for APSI. A film directed by Enrique Escamilla, from Garage with original music by Fred Ferreira. This summer, join your voices to warn of this silent enemy.

This professional campaign titled 'Heavy Silence' was published in Portugal in July, 2022. It was created by ad agency: Havas Worldwide Portugal. This Digital and Film media campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted 4 months ago by Senior Copywriter: Bernardo Tavares of Havas Lisbon.


Agency: Havas Worldwide Portugal
ECD: Paulo Pinto
Creative Director: José Vieira
Senior Art Director: Sávio Hatherly
Senior Copywriter: Bernardo Tavares
Client Services Director: Sérgio Resende
Junior Account: José Cerdeira
Trainee Account: António Barreto

Client: APSI
President: Sandra Nascimento
Communication and Institutional Relations: Rosa Afonso

Production Company: Garage
Director: Enrique Escamilla
Executive Producer: Miguel Varela, Cláudia Costa
Production Director: Celina Morais
Casting Director: Ricardo Moura
Post-production coordinator: Bia Pereira
Editor: André Adam
Assistant Director: Nuno Dray
Casting: Miguel Coelho, Antonio Alvim, Svend Jensen
Grade: Lightfilm
Online: Ingreme
Music: Fred Ferreira
Mix Sound: Dizplay
Free Divers: Mafalda, Mario
Divers: Cipreia - Tiziana, Pedro Carona, Mariana, Paulo Campos
Production Assistants: Paulo Buisel, Miguel Varela Jr

Media Agency: Havas Sports & Entertainment Portugal
Managing and Creative Partner: Ana Torres

Senior Content Project Manager: Francisco Ladeira
Strategic Consulting Manager: Frederico Caetano
Chief Investment Officer: Vitor Dourado
Negotiation Manager: Paulo Santos

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